More than just web links to general information, different action types help fulfill people’s unique needs.
Example: Cars are complex. From choosing one to buy to the maintenance of the one you own, there are a lot of times when having fast access to info could be helpful.
Scanning a QR on a used car’s window sticker can give shoppers access to features, user manuals, payment options, and even the ability to hail a salesperson for a test drive. After purchase, that same QR in the glove box could give the new owner an instant chat connection with the service department to schedule an oil change, passing along the owner’s info for faster service. The same QR, scanned by the service personnel* at each stage of that visit can give the owner updates while in the shop, and even notify them when their car is ready. * This action would require SDK integration.
Your website has a wealth of great content, but only select items are needed by a someone with a particular product in hand. Rather than a general link, provide deep links to the selection of content relevant to the context in that situation.
Example: A retail location selling blenders provides convenient links to website smoothie recipes, the model’s user manual, product videos, incentives, and a support chat Q&A option.
Assign, manage and interpret contextual elements such as location, campaign, or product details.
Example: Adding a QR code or NFC tag to every to a device such as a cable company modem could speed support by embedding account and modem information with each scan. That way, anyone having issues with their service can simply scan and the support team will already have the information they need to start troubleshooting. This simple step could save customers a couple of minutes, but those minutes turn to hours/days/weeks of savings for the service provider.
Microsites are hosted landing pages, of the traditional sort, for when you just need a quick landing page.
Example: It isn’t always easy to get the IT department to update a page on the corporate site. Sometimes it’s the agency who’s tough to nudge. Microsites give you control by letting you build fast, efficient landing pages with your custom message. While it may not be ideal in every case, this feature is a lifesaver when it comes to critical time-sensitive messages.
Multi-level admin, bulk management, and API control all contribute to simplifying large-scale deployments.
Example: A business with various products spread across a country can remotely bulk edit content associated with an entire a product line, a subset of those products based on their location, or even an individual product, instantly via our web interface, or via API.
Lightweight summaries, presented in a familiar and informative format similar to search results, ensure consistently fast page loads that are easy to read.
Example: People are impatient. They often begin to abandon page loads after a second. Rather than blind-linking to large, slow-to-load web pages that may only fulfill a single need, interim previews give people a consistently quick view of options.
QR codes were invented to save time entering data. Based on those same principals, QR, NFC, and beacons can be used to speed the process of accessing information, making a purchase, performing tasks, and providing input.
Example: Scanning a QR on a restaurant receipt could present the customer with three options. One enables a “rate-and-pay” mobile commerce action, speeding the time it would normally take a waiter to process the credit card, while also collecting a quick review. Another could offer incentives for a return visit or even schedule a reservation. If there were issues with the meal, a third action could direct dial or text the manager.
Using developer-friendly GET and POST methods, webhooks can set scans to show options for controlling IoT devices.
Example: In an office environment, visitors at a locked door can scan a QR code or tap an NFC tag to request entry, open an employee directory, or contact security.
Bonus Example: In shared office environments, there’s always at least one person who’s uncomfortable. Having a thermostat on the wall invites conflict and tampering. However, if that public thermostat were replaced with a QR code or NFC tag, administrators could control the temperature through an authorized app without worry of tampering or a voting system could be created. Each up and down preference could be averaged to find a comfortable compromise for all.
Offer multiple actions relevant to a place or product, and allow people to choose the one that fits their need. This approach ensures that more people have experiences that are meaningful.
Example: A shopper scans a QR code in hopes of learning more about the warranty. But if marketers have decided to promote product videos on a single-action QR, that shopper may be dissatisfied. However, by providing multiple options from a single scan, (including product videos, rebate offers, recipes, warranty information, and links to live chat Q&A), shoppers can pick the option that is most meaningful in that moment.
Capture impressions and taps (click-throughs), in addition to scans without the need for third-party tracking codes. This gives you a real-time feedback loop with direct attribution, including what customers want when a product is at hand and the ability to make adjustments as needed.
Example: The scan of a QR code on a shelf or product can give you valuable information about interest in that product, but by displaying multiple options with each scan, you can measure that the customer actually engages and exactly what content they valued. Just like with paid search campaigns, higher performing content can get promoted, while low performing content can be enhanced, replaced, or removed.
Flexible preview elements based on standardized meta information make for quick and easy to creation, curation, and customization of user experience. Plus, interactions with these individual elements provide detailed metrics about user preference and intent.
Example: A grocery store’s detergent aisle presents shoppers with an invitation to “scan and save.” Scan results show a list of 8 unique, independently controlled manufacturer coupons. Marketers can easily add new promotions. There’s no design or extra development required. Move better performing promos higher or delete underperforming promotions. Better than A/B testing… it’s like real-time A/B/C/D/E testing.
The core purpose of QR codes is to make it easier for customers to engage in moments of intent. Offering multiple actions increases the numbers of customers who engage because more find actions that fulfill their needs in those moments.
Example: Similar to the concept of “you may also like... “ options when shopping online, by presenting alternatives, you increase the likelihood people will engage with one of multiple options.
Presenting multiple options together makes users aware of other services that may be useful in the future.
Example: Someone scanning QR code on a product in-store might be looking for a review or promotional information, but if they also see links to the user manual, chat support, and a quick reorder for supplies, then they become aware of the convenient availability of these actions, and return when they have that need.
Your existing content isn't doing much good if people can't quickly find what they need when they need it. Enhance the physical experience with rarely visited digital links by providing easy access to them through QR, NFC, or beacons.
Example: The average big box hardware store has around 36.000 SKUs on store shelves, but hundreds of thousands of options online. Those retailers could supplement in-store shopping with quick links to “more products like this one,” for those times when someone needs a different size or color.