Beyond the basics, the Phy platform offers advanced multi-action displays -- something the other platforms don’t offer. These advanced features are completely optional and you only pay a small per-tap fee if you do decide to use them.
When you scan one of our QR codes, the experience is like local search. Instead of a blind link to a website, people see a selection of informative previews (called “Actions”), each of which links to a corresponding website or action.
We are unabashed QR evangelists. This may seem odd coming from a company that set out 4 years ago to replace QR codes.
The Physical channel reaches those in the best position to buy, share, or review a product. It can please people with immediate and always-on service and it can cultivate loyalty as effectively as a well-implemented app.
Search and social are the dominant PPC channels today, but now there’s a third option... “Multi-action proximity.”
See how to scan QR codes with the popular social apps you already have.
The companies that excel at optimizing customer experiences go beyond what they think the customer wants and instead enlist their customers to choose from a range of relevant, measurable options.
Apple is making access to internet of things experiences easier for iPhone users. Active support for NFC Tags and QR codes means easier access to the mobile web.
People already use their smartphones to research, even while they shop in store. By adding links to real-world objects and places, brands become available where people are holding products, looking at store displays, or pondering a purchase.