So what’s the difference between Phy and other QR or NFC platforms?
March 15, 2018
With the Phy platform, you can create richer, more diverse QR experiences… the kind people return to and use again.
A quick comparison shows just how innovative the Phy QR experience is.
To begin, a regular QR code typically points to a destination URL or to a “landing page”:
Other QR platforms let you make this basic experience a little more dynamic by letting you change the destination, but they typically put limits on the number of scans allowed, the number of QR codes in an account, and/or the number of landing pages.
With Phy, you get this basic functionality without the limits of other platforms. For only $10 per month, we give you 1,000 QR codes, unlimited scans, unlimited impressions, unlimited taps, and unlimited landing pages.
Beyond the basics, the Phy platform offers advanced multi-action displays -- something the other platforms don’t offer. These advanced features are completely optional, and you only pay a small per-tap fee if you do decide to use them.
This additional functionality is where the Phy platform is uniquely superior. Instead of a single redirect or landing page per scan, Phy allows multiple links and actions from a single QR code:
In this example, instead of one link to a main website, the user also has previews of several other relevant options, including access to multiple landing pages.
This user is much more likely to find what they need, and be pleased by the interaction.
The experience also has a conversational cadence. One where the marketer offers a selection of options and the end-user tells them which they want. With this new and improved experience, users will begin to recognize the QR code as a convenient information resource for later reference. They will become repeat users, and the channel will grow in effectiveness.
Adding multiple actions to a QR code is easy.
In the Phy platform…
Select a QR code.
Select an action type.
Add a web address and “Fetch Data” to pull the metadata from the page you’re linking to. If you’re satisfied with the meta Image, Title, and Description, great! Otherwise, you can edit or add your own.
In as little as 10-15 seconds, anyone with experience filling out an online form can update a QR code’s content.
Different actions for different audiences.
The Phy platform also incorporates conditional content controls. From a single QR code, administrators can easily offer a completely different selection of actions for different audiences. Users viewing the QR code with a standard scanner, like those in Apple’s iOS camera, Twitter, Snapchat, Pinterest, or Facebook will see the standard content.
However, those who scan with a brand’s app that uses the lightweight Phy Software Development Kit (PhySDK) can have convenient access to loyal customer, or owner-specific reference information and tools. Check out the Phy Browser in the iTunes App Store. In addition to being a fully-functioning QR, NFC and Physical Web beacon scanner, it doubles as a showcase of our SDK that enables third-party apps with multi-action capabilities and the added benefits of personalization and security from malicious content. Mobile apps that use the Phy SDK will be able to replicate the user experiences available now in the Phy Browser.
Taking a step farther a separate audience using a third-party affiliate app (also with the PhySDK) can access completely different content that is more relevant to that brand’s audience. Use of PhySDK is included with all subscriptions.
The multi-action difference: Metrics.
The multi-action difference is even more pronounced because the Phy platform is the only QR platform that tracks impressions and click-throughs in addition to scans.
When you offer options to your customers, you can quickly learn their content preferences by monitoring the impression to click-through ratios for each action:
So the choice is...
A single link with bare-bones scan counts by device type... Or the richer customer experiences of multi-action links with metrics that provide tracking and a real time-feedback loopof overall scans, impressions, and taps, where you can see the overall effectiveness of each QR code (or NFC tag) and an additional layer of content metrics for each action presented, so you know exactly what people want and you can continually enhance the customer experience?
Give it a try and see for yourself how easy it is.
Scan this code (or tap if you're on a smartphone) to see the new, friendlier QR experience or go ahead and create an account to start your free trial. You'll get two full weeks of unlimited access to every feature in the Phy platform. If you have questions or would like to talk to a representative, contact us or call (866) 797-7101.