Mobile engagement made easy. With or without an app.
Although anyone can access Physical Web content with a smartphone and an open beacon browser like Chrome, brands also have the power to curate Physical Web experiences within native apps. Learn more about how the Physical Web SDK can help you enhance your brand’s app.
The Physical Web is the next big thing for mobile. PHY.net is the next big thing for the Physical Web.
Built for enterprise-level consumer engagements, but simple enough for anyone to use, we’re more than content and beacon fleet management. PHY.net adds intelligence to Physical Web transactions, giving you improved control, better performance visibility, and enriched mobile experiences.
Location Tracking vs. Consumer Engagement
In proximity marketing, beacons take two paths. Apple’s iBeacon, while complex and costly to deploy, is a powerful location tracking system that lets marketers follow a person’s movements and push notifications. Comparatively, the Physical Web makes it possible to stir a person’s natural curiosity to interact with things around them, and for marketers to curate that experience at a far lower cost than iBeacon.
Now, native apps can have the power and flexibility of both. By integrating the Physical Web Software Development Kit (phySDK), app owners can enable mobile apps with Physical Web functions.
Works with any beacon broadcasting Eddystone-URL
That’s right, ANY brand of beacon that broadcasts a Physical Web URL, including the original UriBeacon protocol, making it easy to remotely control when and what beacons broadcast on the Physical Web.
Physical Web + PHY.net equals powerful Mobile Engagement
iBeacon’s tracking features are a tempting draw, but for campaigns focused on mobile engagement, the Physical Web provides the foundation for a far more cost-effective migration path from awareness and initial engagement, to managed loyal relationships.
Easy
Simple to use. If you’ve ever made an online purchase, you have the skills to manage a fleet of beacons.
Powerful
Instantly update content associated with hundreds of beacons at once… from anywhere in the world.
Fast
Content creators have the power to change campaigns on-the-fly, without the need to engage a developer.
Entertainment
Fun stuff. Think Interactive games, scavenger hunts, etc.
Incentives
Rewards for action. Think coupons, specials, prizes.
Information
Information for short-term gain. Think open/close times, schedules and alerts.
Education
Deliver rich educational or historical information. Think tours and exhibits.
Exclusivity
Access to content only when within range of a specific beacon.
Options
Multiple versions of content. Think different languages.
Interaction
Make something take action. Think interacting with a vending machine.
Queries
Surveys and requests for reviews and other information.
Suggestions
Recommendations based on proximity.
